Assouline Smiley: 50 Years of Good News Book

For the last fifty years, Smiley has served as a beacon of hope and positivity, encouraging the world to take the time to smile. What began as a happiness promotion in the France Soir newspaper to highlight positive news stories has blossomed into a movement that has shaped the way we share happiness and express ourselves. Celebrating this joyful milestone, Smiley presents an exciting look back on their first 50 years with their new book, Smiley: 50 Years of Good News.

Product Benefits

• Inspiration and Positivity: This book is a celebration of Smiley's impact on the world, offering readers a reason to smile and feel inspired.

• Historical Insights: Delve into moments in history that gave us reasons to smile, showcasing the evolution of happiness and positivity over the decades.

• Exclusive Collaborations: Featuring a compendium of Smiley's most exciting collaborations with leading brands, this book is a testament to the brand's influence on popular culture.

Key Features

• Hardcover Edition: A beautifully bound hardcover book, perfect for coffee tables and as a collector's item.

• High-Quality Imagery: Filled with vibrant images and illustrations that capture the essence of Smiley's journey.

• Comprehensive Content: Over 200 pages of engaging content, including interviews, stories, and historical highlights.

• Limited Edition: A must-have for Smiley enthusiasts and collectors, celebrating 50 years of spreading good news.

About the Authors

Franklin Loufrani is the President and Founder of The Smiley Company. With over five decades in journalism and the licensing industry, Franklin was the first to trademark the Smiley face in 1971. His 'good news' campaign in the France Soir newspaper marked the beginning of the Smiley movement.

Nicolas Loufrani, Franklin's son, joined The Smiley Company in 1997 and has been the CEO since 2001. His expertise in high fashion and technology has revolutionized The Smiley Brand. Nicolas also spearheaded the Smiley Movement, a not-for-profit initiative launched in 2018.

Liam Aldous, an Australian-born good news journalist, writer, and cultural curator, has been Monocle Magazine’s Spain correspondent since 2011. He collaborates with high-end fashion house LOEWE and has contributed significantly to the book.

Celebrate the legacy of Smiley and embrace the joy it has brought to millions with Smiley: 50 Years of Good News. A perfect addition to your book collection, this book will remind you to always find a reason to smile.