There's no better way to spread positivity than with a smile. That's why we designed Smiley, our adorable logo and mascot. This smiling face has been spreading happiness since 1972 and now he makes his debut as the adorable smiling face on our travel bags.
Mini 13 x 23 cm (5" x 9"). Midi 20 x 27 cm (8" x 11"). Maxi 25 x 32 cm (10" x 13").
Smiley Smile at the original icon of pure happiness. Smiley has been spreading positivity since 1972 and the icon has become an integral part of popular culture, worn by trendsetters around the world. The sunny circle at Smiley is all about blue skies and big love and they created a collection for LOQI to match those endless good vibes. Live the power of a smile when you wear your Smiley accessory today!
BUST: Measure under your arms around the fullest part of your bust. Make sure to keep the tape level!
WAIST: Make sure the measuring tape fits comfortably as you measure around the narrowest part of your natural waist.
HIPS: Stand with your feet together, and measure around the widest part of your hips.
Note: This guide provides general sizing information only, and fit can vary depending on
style and brand. For more specific sizing information on the product, please feel free to
Live Chat with a Stylist.